Creative Packaging / Section 01 / Important Questions before Designing

  • Design: Backbone Branding
  • Brand Strategy Director: Stepan Avanesyan
  • Assistant Brand Strategist: Meri Sargsyan
  • Creative Director: Stepan Azaryan
  • Art Director: Christina Khlushyan
  • Designer: Eliza Malkhasyan, Christina Khlushyan, Stepan Azaryan, Gayane Danielyan
  • Architect: Hayk Voskanyan
  • Project Type: Produced, Commercial Work
  • Location: Yerevan, Armenia
  • Packaging Contents: Hotel room essentials
  • Packaging Substrate / Materials: Cardboard, paper, plastic
  • Design: Pica Packaging Design Lab.
  • Location: China
  • Project Type: Produced
  • Client: 红帆优农
  • Product Launch Location: Asia
  • Packaging Contents: Honey
  • Packaging Substrate / Materials: Plastic
  • Designer: Wouter Pasman
  • Project Type: Concept
  • Location: Ho Chi Minh City, Vietnam
  • Packaging Contents: Organic tea
  • Packaging Substrate / Materials: Carton box
  • Printing Process: Offset printing
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  • Design: Melih Aydogmus
  • Location: United Kingdom
  • Project Type: Produced
  • Client: The Coffee Lab
  • Product Launch Location: Turkey
  • Packaging Contents: Coffee
  • Packaging Substrate / Materials: Paper
  • Printing Process: Flexography
  • Design: DEEEZ.CO
  • Location: Iran
  • Project Type: Produced
  • Client: Pediabest brand | Pedorifamp Co.
  • Product Launch Location: Europe
  • Packaging Contents: Supplements
  • Packaging Substrate / Materials: Paper
  • Printing Process: Offset
  • Design: Marion Fagnot
  • Project Type: Produced
  • Commercial Work
  • Client: Andrea Jourdan
  • Location: Montreal, Canada
  • Packaging Contents: Chocolate
  • Packaging Substrate / Materials: Paper
  • Printing Process: Digital Printing
  • Creative Agency: DewGibbons + Partners
  • Project Type: Produced, Commercial Work
  • Client: Hello Day
  • Location: UK
  • Packaging Contents: Healthcare and wellbeing supplements
  • Packaging Substrate / Materials: Outer: Cardboard
  • Manufacturer: MW Luxury Packaging
  • Creative Agency: LOVE
  • Photography: Alex Bibby
  • Project Type: Produced, Commercial Work
  • Client: Diageo
  • Location: Global
  • Design: ACHU! Studio
  • Art & Creative Director: Daniela Hurtado
  • Photography: Lilu&Woke
  • Photo Art Direction: Daniela Hurtado & Christian Ramos
  • Models: Buffy & Figo
  • Project Type: Produced, Commercial Work
  • Client: Alku Pets
  • Location: Quito/Ecuador
  • Packaging Contents: Dog Treats
  • Packaging Substrate / Materials: Cardboard
  • Designed By: Backbone Branding
  • Brand Strategy Director: Stepan Avanesyan
  • Assistant Brand Strategist: Lusie Grigoryan
  • Creative Director: Stepan Azaryan
  • Project Manager: Meri Sargsyan
  • Designer: Stepan Azaryan, Gevorg Balyan
  • Illustrator: Mariam Stepanyan
  • Agency/Creative: Shermeen Lim
  • Article Title: Quirky Popcorn Packaging
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Malaysia
  • Market Region: Global
  • Project Deliverables: Brand Strategy, Graphic Design, Packaging Design, Tone of Voice
  • Format: Bag, Box
  • Substrate: Plastic